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Digital
Marketing
Consulting

For small to mid-sized businesses who are looking for advice on digital visibility, fill the gaps and improve their marketing activities.

Consulting & Audit

Why would you work with a consultant and audit your current marketing strategies? Because you’re not doing that well and you want to be better, so you get more successful faster by improving and perfecting your digital marketing strategies. I can help with that. Because with me you’ll have a stronger understanding of what needs to change, what needs to go, and how to improve your overall online presence so you start to see more success, and of course, improved results.

Consulting

Want to get clever at identifying gaps in your strategy, improve at picking the right tools for your business and attract more of your target audience? Of course, you do! Let’s identify the gaps that are allowing your strategies to fall down, and work on your online presence so you’re more visible to the people you’re trying to reach. You’ll have a broader understanding of marketing and be able to access my useful recommendations designed exclusively for your business which can work independently or as part of a bigger launch. Don’t stay in the same lane, be brave enough to change and you’ll have a more successful, more sustainable business.

SEO Audit

You have a website that’s as dead as a dodo and attracting no one. No traffic, no sales, nada. You can hear nothing but silence. Why? An SEO Audit can help you see where the issues are. Once you know what you’re dealing with you can do something about it because you’re not floundering around in the dark. I’ll identify technical errors, analyse commercial factors and prepare some really cool recommendations to correct mistakes. That way you won't spend the majority of your time constantly floundering and have a more successful, dynamic business. I’ll give you a multi-page audit of your entire site with an action plan. An action plan you can work with independently.

Campaigns Audit

Google Ads are great if you’re getting results - but not so great if you’re not. If you can’t identify the flaws how can you rectify them? Let me audit your Google Ads and see where you’re going wrong. I’ll describe in a clear language where I think you could be doing better. That’s a detailed look at all the main errors, shortcomings, oversights. Plus you’ll get recommendations to improve the effectiveness of your advertising campaigns, taking into account your business objectives.

Social Media Audit

Why doesn’t social media get you results? Could it be that you simply don’t understand how to use it effectively? An account audit helps you to understand the strengths and weaknesses of your brand and why your current activities aren’t really working. What can I do to help? Well - how about a multi-page audit for your social media account which you can work on independently? I can also give you content strategy support 
AND a worksheet for your specific target audience with competitors analysis.

YOU NEED CONSULTING IF:

#1 YOU NEED AN OBJECTIVE VIEW

You need an objective view from a professional so you can see where improvements are needed in your current marketing strategy.

#2 YOU'RE LOOKING FOR UNDERSTANDING

You want to learn. You want to know how you can improve what’s not working, but you can’t do that until you actually know what isn’t working.

#3 YOU WANT TO BE ABLE TO DO IT YOURSELF

But you don’t know where to start or what needs implementing. You don’t want to hire a marketing agency because you won’t be able to participate, to take an active role in your own marketing strategy so you never find yourself in this position again.

YOU NEED AUDIT IF:

#1 YOU'RE NOT GETTING RESULTS

And that ain’t good. You can't be a success if you’re not getting results. You’ve tried different methods, strategies, worked with outside marketers but it simply didn’t work. Now you’re looking for something different.

#2 YOU DON'T KNOW WHAT TO WORK ON

You don’t know how to identify the strengths and weaknesses of your business. You understand that you have to develop in order to grow, but you don’t know what to work on.

#3 YOU NEED A PLAN!

A step-by-step plan will help improve your marketing strategies and you get ALL this from an experienced expert.

Services in Pixels

A peek into digital marketing consulting and audit processes.

CONSULTING

Digital Visibility – How visible are you? Want to improve your overall digital presence? Feel like it’s time you broadened your marketing tools?


Web Analytics – Let’s look at your project’s analytics. I mean, how do you interpret the data you’ve collected? Does it make sense, if not I can help. We can use it to assess the effectiveness of the tools you’re using to attract traffic to your site.


SEO – We’ll look at issues that relate to the compliance of your website in relation to search engine requirements for the ultimate in successful organic promotion.


Social Media – Improve your social media presence and marketing campaigns, looking at your strategy, its structure, and the quality of any promoted ads. Not working? Let’s find out why.


Google Ads – We can consult on optimizing those important Google Ads campaigns – structure, strategy, quality of promoted ads. Again looking at what’s working and what isn’t, and what we can do to improve the results.


SEO AUDIT

Quality indicators evaluation


Technical and text site analysis – does it comply with search engine criteria? You may not even have considered this, but trust me – it matters.


Commercial factors analysis


A report will be based on an audit and an SEO action plan


Consultation and technical support (on request)


GOOGLE ADS CAMPAIGNS AUDIT

Analysis of the advertising account structure


Checking the advertising campaign settings


Checking the accuracy of targeting settings


Analysis of keywords, negative keywords, search queries.


Checking the completeness and correctness of web-analytics services settings.


Analysis of advertising strategy, taking into account your business objectives.


Drawing up recommendations on the basis of the audit


SOCIAL MEDIA AUDIT - BREAKING DOWN YOUR PROFILE PIECE BY PIECE

Analysis of profile header


Offers


Hashtags


Geo


Visual & Individual Style


Texts


Highlights


Videos


Posts & Engagement


Strengths & Weaknesses


Preparing a report and drawing up recommendations on the basis of the audit


 

SOCIAL MEDIA AUDIT+

Breaking down social media profile


Target audience and competitors analysis workbook for you to keep

  • Analysis of the target audience – needs and “pains” of your potential customers so you can keep on progressing
  • Competitor research, their strengths & weaknesses, their activity in social network(s). What are they doing that you’re not, and can you improve on their performance as well as your own?

Preparing a report and drawing up recommendations on the basis of the audit


Consultation


TECHNICAL SUPPORT

Technical support is not included in consulting and audit services and is subject to an additional service fee.

PRICING

Consultation fee starts from CHF 250.-/hour


SEO & Google Ads audit fees will depend on your business objectives and the scope of work


Social Media Audit – Breaking Down Profile – CHF 180.-


Social Media Audit+ – CHF 325.-


Technical Support – CHF 125.-/hour


LET’S DO THE WORK

If you are looking for Digital Marketing Partner for your business let’s schedule a call. We’ll look at your business and review current plans with a view to reaching your goals.