Don’t build a business around your product or service without knowing your target audience. You don’t want to be sitting in front of all you’ve created and then asking the question who should I sell to?
Market research is key before you do anything. You need to know what problems you’re trying to solve and how you can solve them with your product or service.
What if you’ve made a mistake of creating your service or product before thinking about your target audience – is all lost? No, not necessarily.
Take a look at those who already give you feedback, who give feedback to your competitors. Look at all social networks. What are their problems, interests, special characteristics?
Then you will have an idea of who your target audience is.
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