Search Engine
Marketing
For small to mid-sized businesses who are looking to get found on Google Search by more potential customers more frequently.
Search Engine Marketing (SEM)
Improving your visibility and getting quality traffic with comprehensive website promotion on Google Search, including Site Audit, SEO, advertising with Google Ads, in-depth Analytics, and regular optimisation.
SEM Benefits
WHAT DO YOU GET
4-in-1 SOLUTION
Comprehensive Site Audit
Technical & Commercial
Effective site optimization for Google Search Engine
Launching advertising campaigns in Google Ads
Comprehensive analytics of organic and paid search, improving efficiency
HOW IT WORKS
SEM Services in Pixels
A peek into search engine marketing processes from audit and technical to full campaign management and optimization.
SITE AUDIT
Comprehensive site audit – identifying weaknesses, deficiencies in functionality, technical errors, problems with usability, which should be corrected
Niche analysis and competitor assessment, and SEM strategy development
Collection, filtering, and clustering semantic core for the site – the initial stage
SEO
Work on the semantic core – collection, expansion, actualization. This work is cyclic and is carried out permanently throughout the work on the project.
Internal site optimization – eliminating errors and problems that slow down the promotion of the site in search engines
Introducing microdata to improve CTR of snippets
Working through the commercial factors
Detailed optimization of pages to be promoted – recommendations for improvement
Making changes to the site, according to the wishes of the client (on request)
External site optimization – audit the links and create new strategies for building a reference profile to raise the trustworthiness of the resource
Evaluating interim results and optimization
Google Ads
Creating a Google Ads account
Creating target audiences for different types of products or services
Setting up campaigns
Writing text ads for search advertising in accordance with the structure of the account and taking into account the UVP, competitive advantages
Creating ad extensions according to semantic groups
Adding a basic list of negative keywords
Setting up audiences, bids, and device types
Accompanying and adjusting advertising campaigns
Scaling (on request). Adding new products and services to advertising and applying proven effective strategies to them.
ANALYTICS
Connecting and configuring analytics systems, setting up conversion tracking
Goals settings for tracking user actions on the promoted pages
Creating live dashboards
Evaluating interim results and optimization
You can always see the performance of your ads directly in your account and analytics. In addition, I provide clear and convenient reports in a detailed form.
PRICING
The SEM project’s monthly cost will depend on your business objectives and the scope of work
LET’S DO THE WORK
If you are looking for help with ​Search Engine Marketing for your business let’s schedule a call. We’ll look at your business and review current plans with a view to reaching your goals.